The Reason Switch Kit Is On Our Site
At
conferences, we like to draw as many people as we can to our booth
and/or meeting room. At Closing The Gap's Annual Conference last
October, we tried to make an entire exhibit room (5 booths!) work
for us. Although we didn't have the traffic we dreamed of, it was
close.
The big draw was our Make & Take
Your Own Free CD Switch! At times, people mobbed Bryan, to make
CD Switches (6 at a time, with 3-4 deep waiting!). It was quite
the sight!
The purpose of this activity was to
draw people into our room where we had a mini-exhibit hall set up, with
lots of our products around the room. Since we have so many now,
a regular booth doesn't do our products justice.
We tried to duplicate this success at
the recent ATIA Conference in Florida several weeks ago.
Unfortunately, the meeting room that we contracted was, literally, 1/4
mile from the exhibit hall/main activity area of the event. It
was just too far for people. Also, as we didn't know about the
distance in advance, and we hadn't taken any advertising opportunity in
the program, not many knew of our location, even though we had a booth
in the main exhibit hall also (trying to get people to go from one end
of the Convention Center to the other). Even when we set up our
switch building in the exhibit hall on one of the days, and even though
it *was* mobbed to make these cool switches on one of the days, the
distance, once again was too far. Oh, well...live & learn.
CSUN is fast approaching and we are
contemplating what to do for it, as far as our popular CD Switch
building goes. I'll email when I know where we'll be (and IF
we'll be there this year; I'd be sad if we can't be there, since *I*
was there before CSUN was the event we know! I remember the first
one in 1986 at the University, in the cafeteria! How many other
'vendors' can say *that*??? <grin>).
OK, so bottom line is that the CD
Switch building was *so* popular that we decided to make it a product
(since soooo many people asked us to!). The 'secret' to the CD
Switch Kit is the adhesive backed copper plates (for the contacts) and
our new Stick & Suck suction pads. Don't ask for our source
on these items. They're our secret, so we can continue to make
new things and stay around to help others.
We tried to make the kits affordable
while still, of course, be able to make a bit of money on them.
Hey, we're a business!...albeit, a small one. But we are not
funded by grants. We do it the old fashioned way: we make a
product that people request, and we sell it for a profit. We use
that money to...pay for *our* bills, feed *our* kids, etc. Too
many companies actually *operate* with grant funds. We're not one
of them. We keep our prices down but *most* people feel our
quality is high!
And at CTG, CSUN, or ATIA, please make
an effort to come see us, if we're not in the main exhibit hall.
We *always* have new stuff to show you!
RJ :)
